GISELLA TAN
WRITER. CONTENT STRATEGIST. MARKETER. FREELANCE JOURNALIST. IMMIGRANT. GEN Z. BANH MI ENTHUSIAST.


ABOUT ME
Hi there! I’m a content writer and strategist based in Boulder CO, with roots in Hong Kong and Singapore.
As you'll see in my resume, my professional forte is in writing for tech and ecommerce platforms, developing content marketing strategies for brands, and crafting pithy ads. (In other words, I can sling a mean pun while distilling the most complex data into a relatable blog post.)
In my spare time, I'm a composer of op-eds and the occasional feature on Asian American issues, immigrant identities, Gen Z trends, and everything in between. My work has appeared in VICE, GEN by Medium, the Huffington Post, Travel+Leisure, and more.
It's been a long quest to uncover my strengths and interests, To get here, I've dabbled in psychology research, event planning, PR, social media, and *gasp* podcasting.
WRITING CLIPS
CONTENT MARKETING
AdRoll
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ebook - Ready, Set, Checkout: The Ultimate Guide to Optimizing Your Shopify Store for Conversions
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ebook - How To Use Marketing CATs to Grow Your Shopify Store Right Meow
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ebook - The Abandoned Cart Recovery Playbook for Shopify Merchants
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ebook - Black Friday in 2020 | Ecommerce Predictions for the Holiday Season
Mixbook
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Blog - 5 Ways To Make Holiday Family Photo Shoots Fun For Kids
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Blog - 4 Last-Minute Ideas to Make a Holiday Road Trip Fun for the Whole Family
Coursera
RollWorks
Amplitude
Sparkco Blog:
COPYWRITING
AdRoll
Lime Lush
JOURNALISM
VICE Motherboard
The Independent
GEN by Medium
Travel+Leisure
The Startup:
The Bold Italic:
Huffington Post:
The Lily:
Better Marketing:
South China Morning Post: